July 29 – 31 | Birmingham, Alabama USA
Join WATT Global Media, poultry leaders, and influencers as we sponsor this year’s Chicken Marketing Summit to network and hear from industry leaders about the future of the chicken consumer. 2024’s theme is, “Chicken 2035 Anticipating Trends, Adapting Strategies”. By 2035, Generation Z will be the primary protein purchasers, so it is critical to understand the buying habits of the younger generation and how you can proactively plan to future-proof your business.
This year features two content tracks, one is centered around today’s consumer trends and what is forecasted for 2035, the other explores how the industry is planning to meet consumer expectations as they adapt to new technologies.
